Chef Joanne Thomas: from an idea and a jar to a full brand

Chef Joanne was running Serenity Soul Catering and was ready to become Chef Joanne Thomas. When she came to me, she had an idea and a special jar.

We spent almost a year building her brand from the ground up: the logo, the look and feel, the labels, the packaging and her website.

Since then I've kept her labeling and upkeep going, and last year I moved her website onto Wix Studio.

The same identity follows her products from the jar on the shelf to the website where people shop her spices and book her as a chef.

Along the way I taught her how to run a lot of it herself, and she ran with it. I'm still her partner for web design, branding and labeling. Now she's growing into an international travel chef, and we're designing her next round of packaging and labels.